Monthly Archives: January 2008
If at first you don’t persuade, try, try again (The Rule of Six)
One of the most important principles of marketing is persistence. Every marketer I’ve ever worked with has said that a target has to be exposed to your message at least six times before it sinks in. At first, I wasn’t …
You Get What You Inspect, Not What You Expect
When I started my first company (long, long ago in a valley not so far away), I learned a valuable lesson from Jim Fitzsimmons, the guy I recruited to be CEO. Jim had experience both as an entrepreneur, and as …
Raising Venture Capital: A Primer for 1st-time Entrepreneurs
A lot of the young entrepreneurs I work with ask me about raising venture capital. I usually paraphrase Churchill’s famous quote about democracy–venture capital is pretty much the worst form of financing…except for all the others. Venture capital isn’t a …
