Monthly Archives: February 2008
The Elephant and the Ant: Why Companies Need Processes As They Grow
Seth Godin had a recent post about how organizations tend to go from crisp to soggy over time. While I agree with his points, I think that there’s a better analogy to explain why companies need processes as they grow. …
To Sell Your Story, Be The Story
One of the major advantages that Barack Obama currently holds over Hillary Clinton in the race for the Democratic presidential nomination here in the United States lies in how his campaign has managed the media. Clinton’s campaign has complained …
Great Expectations (Management)
One of the skills every marketer (if not every person) needs to master is the art of managing expectations. Managing expectations is a “Goldilocks” task–too high, and they’ll be impossible to meet; too low, and they’ll detract from your accomplishments; …
Male and Female Entrepreneurs Think Differently
A recent survey by Discover Small Business Watch concluded that the way men and women entrepreneurs think about their business is different from each other. According to the survey results that came from 1,000 entrepreneurs: Among business women, more favor …
