In life, the phrase, “Try, try again,” is applicable to many things:

• Practicing a new sports skill
• Learning how to write in cursive
• Making homemade bread
• Getting hired for an ideal job

Of course, this list consists of only a few situations in which persistence is important.  There are many areas of life that require us to try again and again. . .and again.

Learn more about the importance of persistence in marketing by reading this post in the entrepreneurial archives.

When establishing a marketing plan, these two words are key.

One of our partners wrote about choosing the correct term in order to build a successful company/product.  Click here to read this post from our Entrepreneurial Archives.

Many of you who know me, know that I am a big TR (Theodore Roosevelt) fan.

I was rereading a book TR wrote about his adventures in Africa, and I was struck by a line he wrote, “The darker the night the bolder the lion.” This seemed to be an amazingly fitting line for our current economic climate.   We are in the midst of one of the worst economic climates in any of our lifetimes.  And many are predicting that it only will get worse.  My sense is that it is time to be bold.  Strategies in this climate need to be grand, yet economical at the same time (the definition of bold in its purest business form).   They require decisive action and doing things more quickly and nimbly than others in the marketplace can.

So, as you gear up to attack 2009, ask yourself, “What kind of lion am I?”  Are you one that will roar out of a terrible economy and command a market segment, or are you a follower left to get scraps, barely able to survive?  The answer is completely up to you.

As Mason Cooley said, “Advice is more agreeable in the mouth than in the ear.”  However, as a novice in a field, advice from someone with experience can be the greatest of gifts.

One of our partners shared some of his wisdom and life knowledge in this post from the Entrepreneurial Archives.