Did you realize good script writers and actors excel in relationship selling?

About the Author: Elinor Stutz is CEO of Smooth Sale, LLC, International Author, Sales Trainer & Coach, and Motivational Speaker.

Upon viewing a relatively new television show about doctors, I recognized it left me in a state of not really caring about any of the characters or ever watching it again. The only characters building relationships were two young patients who were attracted to each other. There was little chemistry between the doctors, the doctors and their patients, or the cast and their viewing audience!
When you sell, it is important to recognize all of the markets from whom you must get the go-ahead signal. In the case of television shows, the script writers and actors also must keep in mind the people who are able, with one click of the remote, to turn the show on and turn the show off.

On the other end of the spectrum is the wildly popular show, Grey’s Anatomy. Advertisers are the fourth and a huge audience for this television series. It’s apparent the show is highly acclaimed just by all of the advertisers they have added into their coveted hour. This show not only plays but it sings to all of its audiences and has become an enormous success.

Business development is dependent upon your current mindset. When you step back to analyze everyone you must sell to and how to do it effectively for your greatest success (including positive word of mouth and referrals) you will grow your sales by leaps and bounds. Take the time to determine who your real prospects are, what needs they commonly have and how you can market to them. Effectively communicating your business services will land more prospects in your sales funnel.

Building relationships with your prospects will dramatically grow your sales, repeat business, referrals and testimonials. Soon you will be viewed as the expert and easily lead your customers to purchasing more. You will be closing more sales exponentially. This is our model for the Smooth Sale!