About the Author: Elinor Stutz is CEO of Smooth Sale, LLC, International Author, Sales Trainer & Coach, and Motivational Speaker.
Today, I cooked a variety of foods for a number of people, not knowing exactly what their tastes might be. It made me recall a visit my husband, daughter and I paid to relatives years ago, when our daughter was a teenager. We were invited for dinner.
Familiar with how this “eccentric” relative operated, I forewarned Alice to eat a sandwich at the hotel before we went. Alice adamantly refused saying that I was too biased to see the good in our beloved relative. I gave up and off we went.
Do you personally know of any teenager who enjoys eating a meal consisting of microwaved fish and boiled vegetables? As we got back into the car with doors and windows locked, Alice apologized up and down saying she would never argue with me again. She then exclaimed, “That is no way to treat guests – you must always think of them first!”
This is the exact principle of relationship selling – think of your prospects first, and they easily will turn into your clients. Adopt a positive mindset for excellent customer service, build the relationships. This will aid your business development, and you will close more sales. Your marketing message of “caring about others” will be broadcast to everyone your clientele knows. This is the essence of the Smooth Sale!
