While routines are nice and provide a certain level of comfort, they also can become monotonous. If every Wednesday is pasta night at your house, it may seem like a good plan at first. You know that halfway through the work week you will enjoy a filling dinner of carbs. However, after several weeks of this, it becomes boring, and you begin to dread pasta night. Not again. . .
Writing a corporate blog can begin to have that feel. You look at the calendar and realize, “Oh no! It’s Tuesday, which means it is time to create a post.”
When you begin to feel this way toward writing on your corporate blog, it is time to consider a change. The point of your blog is to engage your readers and build better relationships. However, if you are entering into your writing with a “get this done” attitude, it will come across in your writing.
So, how can you keep things exciting? There are a few simple changes you can make to spark some interest:
- Try a new format. Write your blog post as a bulleted list of suggestions. Include a poll for your readers.
- Write the article on a different day of the week. Publish on Fridays as an end of the week recap. Schedule the post for Monday as an intro the week.
- Add a guest writer once a month. Find someone within your company whose writing you like and ask him or her to submit a column. It is amazing what a week off can do to reignite your writing.
If your interest in your corporate blog has dissipated, give one of these strategies a try. Do you have some ideas for keeping your blog exciting? Please post your suggestions in the comments.
About the author: Michele Pesula Kuegler is founder and CEO of Wasabi Media Group.
