A recent survey by Discover Small Business Watch concluded that the way men and women entrepreneurs think about their business is different from each other. According to the survey results that came from 1,000 entrepreneurs:

Among business women, more favor flexibility, 32 percent, to being independent, 17 percent; while men choose being their own boss, 27 percent, ahead of flexibility, 24 percent.

But interestingly enough, each group thinks the other sex has it easier as a small business owner and founder to bring in revenue:

30 percent of men think it is easier for women to attract new business and only 16 percent think it is easier for men. Among women, 39 percent think it is easier for men to attract new clients while only 19 percent think women have it easier.

For a detailed analysis of the complete study, visit the Discover Small Business Watch site:

http://www.discovercard.com/business/resources/watch.html

This entry was posted on Tuesday, February 5th, 2008 at 6:14 am and is filed under Research. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.