On a visit to one of our portfolio companies I was struck by the amount of progress that was being made. Every front — sales, engineering, finance, customer service, and marketing — were making daily strides. And when I left I sent the team this email:

I spent a few weeks in the HQ, and I was left with a thought of great progress. Every functional area is making great progress on building a world-class, second-to-none SaaS delivered collaborative solution. This made me think of a Latin phrase that I have used in the past: nulli secundus. This means “second-to-none” and is really the goal we have set as a company.

Often companies put their emphasis and focus on monetary goals, e.g. profitability or sales numbers. And while these are great and important, the striving to greatness is really the key. If everyone in an organization is focused on building an amazing company/product, the monetary results will follow.

“Nullis Secundus” should be the catch phrase for any start-up.

This entry was posted on Tuesday, July 8th, 2008 at 9:00 am and is filed under General Business, Start-up Life. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.