We are in the midst of one of the great economic meltdowns and revolutions of our lifetime. The financial markets crisis that has seen Lehman Brothers go bankrupt, AIG on the brink of collapse, and JP Morgan Chase sold at yard sale prices has sent reverberations throughout the business world. The dollar is weakening on a daily basis, and the credit crunch is hitting main street. This is an economic ice age.
And like the ice age that brought on the extinction of the dinosaurs and precipitated the rise of the mammal to the top of the food chain (note: this is the WV scientific take on dinosaur extinction), we believe the same thing will happen in this meltdown. Small start-ups are going to be like the furry rodents that scurried around the jungles of the Jurassic Age. As the large T-Rexs and other raptors (think large financial behemoths) fail to adopt and adapt to the change in climate, small, more agile creatures do find a way through. The greatness of start-ups is that they can find holes in the cracks of an economy. And like the early mammals, they also will evolve and grow into the dominant economic force.
So, as the bad news continues to grow and reverberate on Wall Street, think about the ways you can evolve and adapt. Start-ups are just the small, furry, agile creatures of this ice age.
Your geology is a bit ropey but your message is true. The dinosaurs were wiped out following a gigantic meteorite hitting the earth, long before the ice age which was only a million years ago.
less specialised animals survived both episodes and so will resilient businesses that provide food, shelter, etc better than their competitors.
As the Cree say ” When the last tree has been felled, when the last river has been poisoned, you will find that you can’t eat money”
The survivors will be those who create wealth through providing authentic goods and services